By Neil Patel
Copywriting, when compared to other forms of writing, is a different kind of animal.
It’s not necessarily about writing well.
It’s about writing persuasively.
It doesn’t matter if you’re a world-class wordsmith or a literary genius.
If you can’t effectively move readers through the proper sequence of steps and ultimately convince them to buy, your conversions are going to suffer.
Now, I’ll be the first to admit I’m not the world’s greatest writer.
You probably won’t see me publishing a novel anytime soon.