By Jerod Morris
“What is copy?”
My wife asked me this a few days ago.
I had been going on and on at dinner, hands gesturing, spittle flying, talking about something work-related. She waited patiently until I was finished to ask.
Her question jarred me. It had been a while since I’d thought about what “copy” is. And in that moment, my immediate reaction was to remember how I used to hate the word.
It always felt … pretentious … to me.
I used to hear phrases like “ad copy” and “website copy” and cringe. I’d think:
“Just say ad text or website text. Who calls …read more