The road of data-driven marketing is bumpy. For all the promise, there?s also a lot of resistance. Many marketers are being dragged kicking and screaming into a world very different than where they started their careers.
I?ve drawn a few cartoons on the tension between the Math Men and the Mad Me…

SEATTLE — Dream big and dream young. It’s the message female CEOs gave a group of 7th grade girls Thursday.
“Such an interesting topic. I couldn’t stop listening,” said Nia Kendall.
Kendall is a student at Seattle Girls’ School. Thursday, she took a bus from one company to another across Seattle fo…

Post-modern posts on Ello, this one courtesy of artist Mark Lovejoy
Rene Alegria has what tens of thousands of middle class immigrants streaming into New York City from the cultural deserts of America’s Heartland can only dream of–a cheap apartment with nice landlords in a brownstone on the Lower E…

Differentiation is still the name of the marketing game. Distinction in service, image, and promise allows a brand to occupy a piece of a customer’s busy mind.
More importantly, differentiation gives the brand’s raison d’

Maybe the best place to start this story is April 2012.
At that point, my little collection of websites (a couple of topical niche sites, www.llcsexplained.com and www.scorporationsexplained.com) enjoyed about