by Saphiya Hindeyeh
It?s that time of the year again where millions of American football fans are anticipating the Super Bowl, the National Football League?s (NFL) championship game.

The CRO?s Persuasion Guidebook, Part 2
Yesterday, I shared Part 1 of the CRO?s Persuasion Guidebook. If you missed it, I highly recommend that you read it.
Today, we dig into more advanced persuasion tactics, namely, ways to adapt your Web content and copy to drive conversions. These are the tactics…

Use personalization effectively in specific marketing channels
Kick-start results from your marketing and tech investments
More effectively leverage technology to support your current marketing plan
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5 Steps to Launching an Employee Advocacy Program | Social Media Today
No matter how expert your marketing and PR teams are there are physical limits as to how much time they can spend on social media engagement. Launching an employee advocacy program is a great way for a company to reach a wider au…

Heather Lemere was very familiar with long hours. Between handling the operations, marketing and management as a storefront owner in the salon industry, she was spending more than 16 hours a day at work. She knew her schedule wasn?t conducive to starting a family (or sleeping), so in 2009 she left s…