7 Steps That Will Hook Readers On Your Content through the Magnetic Force of Fascination

By Andrew McDermott

women holding bowls gazing down at one of their phones by Sigfrid Lundberg

Throughout your journey to overcome online obscurity, you produce a lot of content.

Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.

But what if your posts aren’t getting the engagement you need to take your digital media platform to the next level? How do you create content that deepens your connection with your audience?

The answer may lie in the specific reason why we absorb certain information, while overlooking other content.

Emotions trump intellect when …read more      

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Cute Cat Videos, Small Business Owners, Apple App Store, And Shiny New App

Like most small business owners, I struggle to find a balance between all there is to do and the few hours in which I have to do them.

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Chris Strain Shares, Music Festival Attendees, Camelbak CMO Chris, And Leading Game Developer

Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.
To quote Vince Lombardi: “The greatest accomplishment is not in never falling, but in rising again after you fall.”
Chris Strain shares how his team listens and responds to the con…

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Social Media, Facebook, Facebook Basics, And Email Marketing

by Alex Houg
Please click here for Part One of this post,
Just because there are plenty of shiny social media platforms and tools out there doesn?t mean you need to learn and use them all. If you?re social media savvy but find you?re not getting the ROI you really want, I?ve got tips for you to get …

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Kerning, Bad Kerning, Various Kerning Adjustments, And Impact Kerning

Ever heard of kerning?
You?ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole?
Lest you think that I?m making too much of too little, let me explain and give you a few takeaways that cou…

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