SketchDeck, Mountain View-based Startup, Graphic Design, And Outsourced Design Team

A company offering a full graphic design on demand service, SketchDeck, has raised half a million in new funding after completing nearly 2,000 projects, some of which have been as simple as a PowerPoint presentation and others which have been as complex as a complete company rebranding. The fundi…

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Split-Testing 101: How to Know Which Words Work

By Brian Clark

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain

That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.

Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you …read more      

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How Does Content Marketing Actually Get You More Sales?

By Neil Patel

blog sales

There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist.

From KISSmetrics to Crazy Egg, I’ve grown each of my businesses through content marketing.

To prove to you that content marketing drives sales, I’m going to share with you stats and data points from KISSmetrics to show just how effective content marketing is.

How we generate traffic at KISSmetrics

Ninety-nine percent of our marketing dollars go toward two channels: content marketing and email marketing.

Before I dive into the content side, let me first tell you what we do with …read more      

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Content Marketing, B2C Content Marketing, Consumers, And B2C Content Marketer

Content marketing is not just a buzzword; it?s a hugely effective marketing strategy. MarketingSherpa used content marketing to increase blog traffic by 232% and Buffer?s stats show that publishing useful content regularly has a major impact on the company?s finances.
With that success, it?s no wond…

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Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

By Henneke

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?

Today, I’ll explain exactly how you can use landing pages to get more email subscribers when you write guest posts, including:

  • How to write an author bio to seduce readers to click …read more      
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