Gonz Medina and Jason Heslop started Blue Chip Athletic in 2001 with no marketing budget, website or customers. But they did have a screen printing machine, a business plan, and a passion for providing affordable, quality apparel to the Missouri high school wrestling teams they coached.
Ten years la…
Brands nowadays are tasked with producing copious amounts of content. But without a clear direction or plan in place, chances are your content marketing efforts will fall flat. You need to know: who is producing the content? How often and what types? Do you actually have?dare I say it?a content stra…
By Neil Patel
When you think of my name, Neil Patel, what comes to mind? You probably see me as a marketing guru or as an expert who is good at driving traffic to websites.
Although that’s true these days, I’ve made a lot of marketing blunders over the years. Luckily, most of these blunders affected my own business, so it was me who lost money, and not my clients.
Nonetheless, I’ve made 10 huge mistakes that have cost me a lot of money – in fact, the cumulative loss from these marketing blunders is so great that it runs well into the hundreds of …read more
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the
Fill it out, and pin it in a spot you will see every day.
In the end, your core strategy will guide you through the distractions and difficulties that accompany building an online audience with content. But the rest of the information you collect will tell you where you are now, where you need to go, how you are going to get there, and the resources you need.
And be sure to share your progress with our discussion group …read more
What Not to Do: Changing User Behavior on Your Landing Pages
Many marketers believe that they are supposed to change a user?s behavior.
According to the theory, an effective landing page will challenge a user?s existing behavior and attempt to get them to adopt a new behavior that involves a convers…