A good note taking system is extremely valuable. There are numerous times in any given week in which there?s some piece of information I need to capture in a reliable place. The safe place for this type of information for me is Evernote. It is available on every device I use and it syncs effortlessl…

When you hear the term conversion rate optimization, what comes to mind?
If you?re like most marketers, you probably think sales.
And of course, from a business perspective, that?s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the fin…

Facebook has clearly figured out a profitable business model for social media networks ? build a community, attract brands, let brands build an audience, cut off organic visibility for brands, brands pay for audience access. If brands don?t like it, tough. Don?t believe it?

Conversion optimization has all kinds of methods and tactics. You?ve probably read some of the same articles I have?
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Q: ?Combining these two APIs can let you quickly query a complex health data set via SMS.?
A: ?What are IBM Watson and Twilio??
You probably remember IBM Watson battling humans in Jeopardy. Now developers can access this same power via the Watson Question and Answer API. Currently IBM has exposed t…