You can?t ignore numbers when you?re talking conversion rate optimization (CRO). Data on what?s happening with your website and marketing initiatives drives future developments, strategy and campaigns.
But which numbers are the most important? Here are five areas that you can?t ignore if you want to…

by Mani Schwartz
As a creativity consultant, the number one obstacle that entrepreneurs tell me they struggle with is fear. They’re afraid of failure. They’re afraid of success. They’re afraid to market themselves. They?re afraid of not having a steady paycheck. They’re afraid people won’t like them…

Editor?s note: David Senior is the CEO and co-founder of Lowdownapp.

Are you looking for that perfect recipe to engagement that will lead to more conversions on your site?
If you?re like most marketers, you?re thinking, ?Well, sure, we need as much engagement as we can get!?
But be careful. More engagement does not necessarily mean more conversions.
The truth is, too…

One of the takeaways from Advertising Week in New York last week is the rise of ?branded content?. Brands are embracing the potential of branded content to blur the lines between advertising and entertainment. It seems like every week, I hear the expression, ?Content is King?.
It?s true that con…