URL, URLs, Search Engines, And URL String

It’s been a long time since we covered one of the most fundamental building blocks of SEO?the structure of domain names and URLs?and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absol…

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Sleep, Sense, Colleague Kim-Mai Cutler, And Rewarding Sleep

Hello, the company behind sleep sensing monitor Sense, is ready to start shipping. Over the next week or so, the company will make its sleep-tracking hardware and software generally available to consumers who want to have a more rewarding sleep.
Sense hopes to provide better data around how well…

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Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

By Demian Farnworth

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — …read more      

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How I Increased My Search Traffic by 47% from Translating My Blog into 82 Languages

By Neil Patel

traffic growth

When you write your blog posts, what language do you write them in? Chances are that you write them in English.

What if I told you that you would get more traffic if you wrote your blog posts in Mandarin and Spanish as they are the two most popular languages in the world?

I thought it would be a good experiment to translate NeilPatel.com into 82 different languages. Within three weeks of doing this, I saw a 47% increase in my search traffic—as you can see from the image above.

Here’s what I learned by translating my content into 82 different …read more      

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Are You Overlooking Any (or All) of These 7 Ways to Build Online Authority with LinkedIn?

By Louisa Chan

Image of Ellie Caulkins Opera House

Flash mobs.

People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave.

We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact.

Now, imagine performing at an opera house, such as the Ellie Caulkins Opera House pictured above — the venue for Authority Rainmaker 2015.

An attentive audience becomes fascinated by your performance and applauds you to show their appreciation. You know they’ll be …read more      

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