Today, I’m very excited to announce that Moz’s Spam Score, an R&D project we’ve worked on
By Jerod Morris
The Early Bird Price for Authority Rainmaker ends today, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May.
But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career.
The quick version: She came to Denver questioning why she was even in the room; she left prepared to take a leap of faith and bet on herself. So she did. Now she runs her own company.
She got clarity, so she got moving.
(By the way, we didn’t ask Raubi to …read more
By Mike King
Simply put, if you’re not measuring, you’re not marketing.
In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.
Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.
Let’s talk about how to get started effectively measuring your content marketing efforts.
Measurement separates digital marketing from traditional advertising
As a native Philadelphian (I live in Brooklyn now), I know a little too much about John Wanamaker.
Most people in marketing and advertising know him for this quote:
Half …read more
Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
The report was based on HubSpot social media data for 7,000+ businesses in nine industries (real estate, healthcare, hardware, nonprofit/education, manufac…