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April 2015
Home 2015 April
20 AprFeatured

How to Escape the Social Media Swindle

by Jason Fairfield0 Comments

By Rainmaker.FM

logged-in

One day we’ll look back at this period in history as the big swindle known as social media marketing.

But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.

Beyond being forced to pay to interact with the very social audiences we built, brands of all sizes now know that social is not for selling. Seemed obvious to some, but apparently not to many.

When it comes to audience, social media is …read more      

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20 AprFeatured

How to Find a Multiplier Effect for Your Income

by Jason Fairfield0 Comments

By Rainmaker.FM

stephen-key

Today’s guest on Hack the Entrepreneur is an entrepreneur and an inventor who consistently earns millions of dollars licensing his ideas to companies like Disney, Nestlé, and Coca-Cola.

He is not high-tech, but he knows how to take an idea and make it a global sensation very quickly.

Before becoming a savvy inventor, he spent part of the 1980s as the head of design at Worlds of Wonder. They had two number-one hit toys that you may remember: Teddy Ruxpin and Lazer Tag.

Since that time, he has started his own businesses, InventRight and Spinformation, and has sold hundreds …read more      

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20 AprFeatured

A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson

by Jason Fairfield0 Comments

By Rainmaker.FM

tim-anderson

How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize?

Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011.

Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the UK.

Let’s find out about the role media has played in Tim’s career and how producing media continues to enable Tim to do what he loves to do …

In this 60-minute episode of Editor-in-Chief, host Stefanie Flaxman and Tim Anderson discuss:

  • The art of using Twitter
  • The difference between a …read more      
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20 AprFeatured

4 Safe Ways to Find Your Writing Voice (and One Dangerous One)

by Jason Fairfield0 Comments

By Rainmaker.FM

find-your-voice

One of the hardest things for a writer to uncover is her voice, her style, her flair.

Writers start to peel away from the crowd when they find their voice. That strong, distinctive voice that people easily recognize.

But finding your writing voice is no easy task. Your voice is something that emerges over time … through trial and error. It takes deliberate focus to develop.

Unfortunately, too many writers get stuck in the stage before their voice becomes strong (which Rough Draft host Demian Farnworth will explain in today’s show) … and remain mediocre writers …read more      

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20 AprFeatured

10 Marketing Techniques I Learned from Instagram Models

by Jason Fairfield0 Comments

By Neil Patel

instagram model

Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models.

Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent.

I’ve known a handful of these Instagram models for a few years now, and the one thing I can say about them is that they are really creative marketers. I’ve learned a few tricks from them that would help you grow your social media accounts.

Here are 10 marketing techniques you can learn …read more      

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