The Cure for Impostor Syndrome and Other Crises of Confidence

By Sonia Simone

Image of flying books

Ever suffer from Impostor Syndrome? This is the feeling that no matter what external results you see, no matter how “expert” you become, you constantly doubt your own authority and ability.

It’s funny, because the people I know who have the worst time with it are often the ones who are the best qualified. (While Impostor Syndrome classically hits more women than men, I have to say that I know an awful lot of smart men who struggle with it as well.)

In small doses, Impostor Syndrome pushes us to keep working on our skills. To keep stretching, to …read more      

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How to Be a Successful Marketer if You’re not Super Smart

By Neil Patel

seo neil patel

I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there.

So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others.

Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps:

Don’t be afraid to bug people

When I first started out in the world of online marketing, I didn’t know …read more      

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3 Smart Ways to Out-Test the Competition

By Pamela Wilson

Authority Rainmaker speaker Pamela Wilson

You’ve been there, and I have too.

It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recording you’ll sell, or that video series you’re using to launch your new membership site.

You’re done. Finally!

Except — and I hate to be the one to break the bad news — you’re not.

Because after you’ve put the finishing touches on that new piece of content you’ll offer for an opt-in or a purchase, the true final phase is running quality assurance tests (QA, …read more      

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The Right Way to Approach Branding Your Podcast

By Rainmaker.FM

branding-your-podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.

There is so much more to it, and it’s vitally important that you get it right from the beginning.

In the third episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss all of the following:

  • The inevitable awkwardness of hitting Record
  • Why Jon was right about choosing branding as the topic for this early episode
  • What is branding for a podcast, anyway?
  • How Jon came up with the branding for Hack the Entrepreneur (and how it has …read more      
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The No Sidebar Guide to DIY Podcasting

By Rainmaker.FM

diy-podcasting

In a world filled with ambitious online entrepreneurs, it’s time to jump ahead and learn how to produce your own podcast.

Audio is a great way to create content and No Sidebar host Brian Gardner had never done it before. There was a mystery around it — almost taboo in his own mind — that intrigued him and made him want to do it.

So he taught himself the basics of podcasting, and today he’ll share with you some of his mistakes and how he managed to correct them.

In this 14-minute episode of No Sidebar, host Brian Gardner …read more      

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