By Neil Patel

When you start a company, it becomes your baby, and one of the hardest things to do is let go of it.

In 2008, I started a company called KISSmetrics with my co-founder Hiten Shah. The company has grown nicely, and we raised millions of dollars to help expand the growth of the business.

But what Hiten and I never really announced was that in 2014, we left KISSmetrics. Here’s why we left, and here’s what’s next…

Leaving KISSmetrics

We started KISSmetrics with a small team consisting of Hiten, me, an engineer, and a designer. As the company progressed, we added more …read more      

Unlike most other functions in an organization, marketing has completely transformed. Modern companies have begun to shift away from a traditional marketing mindset to one that is data-driven, growth-minded, and accountable for producing tangible results (read: revenue).
Some companies are adaptin…

By Demian Farnworth