How Establishing an Online Persona Can Impact Your Business

By Rainmaker.FM

online-persona

Knowing how to position yourself is key to being successful. Those who get it right are great examples of what to do and what not to do.

What would you do if you only had one shot at writing your social media bio — if you were limited to saying all that you wanted to about yourself in 140 characters or less.

Fortunately for us, there’s an “edit” button that allows us to continuously update the things we want to say about ourselves. It gives us the freedom to be “lots of things” and present them as we see …read more      

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Building Your Evergreen Sales Machine

By Rainmaker.FM

evergreen-sales-machine

What is the difference between products that sell every day, and products that fade into obscurity?

Join The Mainframe hosts Tony Clark and Chris Garrett as they reveal how to build a perpetual sales system that will grow your online business — and it’s profitability — over the long term.

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark discuss:

  • How products can succeed after a successful launch
  • The key questions your sales messages need to answer
  • Relaunching your offer for the first time
  • Deciding between launches and always-open sales models
  • Taking it to the next …read more      
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A Small Gift for Your Dark Days as an Obscure Writer

By Rainmaker.FM

obscure-writer

This episode is personal. Rough Draft host Demian Farnworth offers you something that helped him during one of his most difficult times as an online writer …

It was in late September 2011. Occupy Wall Street was everywhere. And he longed to drop everything and join the movement because what he was doing at the time was killing him.

Then there came out of the dark a life preserver. A 182-year-old piece of content. A dramatic monologue about pushing forward beyond the utmost bound of human thought.

It gave Demian hope. It reminded him of his forgotten dreams. It …read more      

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The Savvy Marketer’s Checklist for Seductive Landing Pages

By Henneke

How to create a seductive landing page

Ever wonder what you could do to stop people from bouncing off your landing pages?

You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video.

But when you check your site’s analytics? You feel soooo frustrated.

And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates?

Use the 40 tips in our landing page checklist to see where you’ve gone wrong.

Or, use the checklist to create a landing page from scratch. See your email list grow faster, your webinars …read more      

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Hello Bar, CTAs, Blog, And Multiple CTAs

You already know that you?re supposed to put call to actions on your landing pages. But what about putting calls to action on your blog? Is that even a thing? Is it important?
I think that it is very important to put CTAs in your blog posts.
Why? Because a blog without CTAs does not convert users. T…

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