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April 2015
Home 2015 April
08 AprFeatured

How Much Copy Should You Write on Your Homepage?

by Jason Fairfield0 Comments

By Neil Patel

How Much Copy Should You Write on Your Homepage?

Have you ever wondered how much copy you should have on your homepage? With Crazy Egg, I’ve tested everything from long sales letters to a minimal homepage.

So, what’s the right approach? Well, it’s not as simple as giving you one answer. To explain how much copy you should write on your homepage, I’ve created an infographic…

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

It’s all about persuasion. That’s what you need to focus on when it comes to your homepage copy. If you can convert someone with …read more      

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08 AprFeatured

Earn the Right to Sell

by Jason Fairfield0 Comments

By Chris Brogan

Authority Rainmaker keynote speaker Chris Brogan

My biggest belief about modern business as it intersects with the digital world can be summed up in one sentence:

Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value.

Boiled down tighter: content, community, marketplace.

The old saying about if the carpenter has a hammer, then everything looks like a nail is very true when it comes to me.

I’m an author and writer and someone who believes that content isn’t king, but that it’s what you feed kings.

Content, community, marketplace

In my …read more      

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07 AprUncategorized

Ad, CTR, People, And Google Adwords

by Jason Fairfield0 Comments

There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it?s hard to know what they mean or how they can guide your strategy.
If that?s you, I?m going to clear that up for you in this article. I?ll show you how to use this data to get better …

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07 AprUncategorized

Social Media, Email Marketing, Email Marketing Versus, And Social Media Marketing

by Jason Fairfield0 Comments

April 07, 2015
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
Most every marketer wants to know how to get the most out of his resources. And today there are more choices than ever on how to invest those precious dollars. In particular, there’s the ongoin…

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07 AprUncategorized

Content Curation, Content Curation Tools, Excellent Content Curation, And Incredible Content Pieces

by Jason Fairfield0 Comments

Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter. It means coming up with fresh, interesting content constantly to provide great resources for your clients, but I know that we all can have a rough time at it if we go it alone and don?t do …

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