Cadillac CMO Uwe, Marketing Youth Data, Uwe Ellinghaus, And Digital Marketing Initiatives

Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
The re-launch of the music streaming service has everyone talking?and marketers buzzing.
Today’s CMOs are finance- and tech-savvy business leaders. Here’s what it takes for marketers to step into the C-suite.
A data-…

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How Demian Farnworth Will Make You Read Every Single Line of This Article

By Rainmaker.FM

read-this

Quite a challenge, right? Especially since Rough Draft with Demian Farnworth is a podcast. Trust Demian on this one.

Demian’s daughter and her strand of pink hair. The first-ever triple BMX backflip. A throbbing finger.

Strange way to begin a podcast about getting people to read every single line you write. But it’s a proven method to make content irresistible.

But it’s not so much what Demian’s talking about. Rather how he’s talking about it.

And who he’s talking about.

In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • A list of elements to get people to read every …read more      
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Rate, Unique Open Rate, Marketers, And Email

Some 60% of marketers report that their email marketing efforts yield a positive ROI. On the surface, that’s a positive sign, but that fact doesn’t reveal how marketers can attribute, with certainty, those returns to email marketing.
In other words, how do email marketers measure success?
Best-prac…

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Marketers Rocking Marketing, Marketing Dream Team, Essential Marketing Skills, And MarketingProfs Professional Development

A marketing learning quiz – MarketingProfs Professional Development Solutions
Our Approach About Us
The Case for …

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Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic]

By Demian Farnworth

Curated email newsletter, decision tree

Let’s start with the basics. What is a curated email newsletter?

Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.

What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.

This is what it means to curate.

They …read more      

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