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April 2015
Home 2015 April
27 AprFeatured

The Amazing Copywriting Machine

by Jason Fairfield0 Comments

By Rainmaker.FM

amazing-copywriting-machine

Join host Robert Bruce for the third episode of Allegorical …

A simple story about a man with a billion-dollar idea, and the fatal flaw in his algorithm that he did not foresee …

Listen to Allegorical No. 3 …

Click Here to Listen to

Allegorical on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Amazing Copywriting Machine appeared first on Copyblogger.

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27 AprFeatured

How Online Courses Accelerate Any Business Model

by Jason Fairfield0 Comments

By Rainmaker.FM

free-online-courses

The online education industry will rake in $107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market.

People want online courses, and they’ll clearly pay for them.

And if great content marketing is giving away information worth paying for, then it seems smart to offer online courses as an audience-building and lead generation strategy.

In this 25-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:

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27 AprFeatured

One Simple Step to Attracting More Business Opportunities

by Jason Fairfield0 Comments

By Rainmaker.FM

allie-siarto

In 2009, today’s guest on Hack the Entrepreneur co-founded Loudpixel, a successful social analytics company, where she was also Director of Analytics. After many successful years, she realized it wasn’t quite what she wanted to be doing, so she made a change.

Currently, she is an independent wedding and lifestyle photographer. In a market that most people struggle to start a business in, she has managed to build one to the point where she works part-time and makes a full-time income. This allows her to spend time with her one-year-old daughter.

She also runs an interview podcast series for …read more      

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27 AprFeatured

‘Try It from a Different Angle’ and 2 Other Game-Changing Editing Lessons from a Shoddy Vacuum

by Jason Fairfield0 Comments

By Rainmaker.FM

editing-lessons

What are you refraining from doing that could dramatically change your content?

For your online business to produce your desired results, you may need rethink your strategy to provide the best experience for your target audience.

If you think a task is too difficult, this might be the time to try it anyway.

In this 8-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • Why she owns a terrible vacuum
  • Why the first idea you have for creating digital media is likely not the idea that will lead to real breakthroughs
  • How to evaluate and edit your digital media choices

    • …read more      

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27 AprFeatured

The Best Articles Always Have This (and a Great Headline)

by Jason Fairfield0 Comments

By Rainmaker.FM

images

Everything up to now — all these markers that flag a reader to come in for a landing — traded in words.

But not the next element. And curiously enough, it’s probably as important and powerful as the headline.

Remember the episode of Rough Draft about the headline experiment involving Google Reader?

Remember how host Demian Farnworth said he learned that trick from Robert Scoble, who claimed to be able to “read” 1,000 blog posts in a very short period of time?

Well, it was the headline and the image that got him to stop and …read more      

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