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April 2015
Home 2015 April
23 AprFeatured

How Our Obsession With Greatness Kills the Ability to Do Good Work

by Jason Fairfield0 Comments

By Rainmaker.FM

obsession-kills

The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic.

We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end, we don’t write anything.

It’s okay to focus on being great, but not at the expense of being good. You can’t reach the summit unless you start at the base of the mountain.

In this 27-minute episode of No Sidebar, host Brian Gardner and …read more      

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23 AprFeatured

Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority

by Jason Fairfield0 Comments

By Rainmaker.FM

goodwill-conversion

Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins.

Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your content.

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

  • What we can learn about goodwill from Marvel versus DC
  • The secret to strategic generosity
  • Why engagement requires much more than answering comments
  • How authentic nerdiness and engagement work together …read more      
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23 AprFeatured

The Anatomy of a Hyperlink That Woos Readers

by Jason Fairfield0 Comments

By Rainmaker.FM

hyperlinks

Links are hugely important for the web.

In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page.

On a micro level, though, from the reader’s perspective, links also serve as one more of these landmarks that stand out for the reader as she surveys her media landscape.

And when you have mere minutes to woo a potential reader, you do whatever you can to make your page stand out.

In this roughly 10-minute episode of …read more      

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23 AprFeatured

8 Tips for Running Wildly Successful In-Person Events

by Jason Fairfield0 Comments

By Beth Hayden

event planning veterans share their tips

As soon as I walked in the room, I could feel the energy of the audience. There was a palpable buzz of anticipation and excitement in the air.

We were all waiting for Seth Godin to deliver the opening keynote at Copyblogger Media’s first-ever live event, Authority Intensive.

Everyone was excited about Seth, but as members of the Copyblogger community, we were also completely delighted to be together, in person, all in one room.

It felt like we were in the middle of a huge family reunion of people we really wanted to hang out with. People we actually like. …read more      

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22 AprFeatured

Do We Celebrate Failure Too Much?

by Jason Fairfield0 Comments

By Rainmaker.FM

too-much-failure

The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow.

So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure?

The Lede hosts Jerod Morris and Demian Farnworth dive deep and discuss.

And in case you’re wondering where the idea for this episode came from … just look back one week in the archive.

In the last episode of The Lede, James Altucher used a term that made both Demian …read more      

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