May 2015 - Page 11 of 21 - Oncor Solutions

14 MayFeatured

Deadly Conversion Busters: Turning Fear Into Trust

by Jason Fairfield0 Comments

By Rainmaker.FM

Is fear stopping your audience from engaging, subscribing, or purchasing?

How can you turn that negative into a positive, while helping you stand out in your market?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:

Why unanswered fears might be turning away your customers
What you need to create a safe place for people to visit
How your community can help you build trust
Why video can help build buyer confidence
Key elements that can mitigate risk for your audience
Creating trust-building case studies as content

Click Here to Listen to

The …read more

14 MayFeatured

Revealed: The Perfect Blog Post Length

by Jason Fairfield0 Comments

By Rainmaker.FM

Here’s a million-dollar question: Is there a magical blog post length? In other words, should you aim for a word-count sweet spot?

The answer is no; there is not an ideal word count for a blog post. But there’s an ideal number of questions you need to ask yourself before you write.

And that magic number is 13.

Ask yourself these 13 questions and you’ll discover how long your article should be, whether or not it will be interesting, and if you even have the time to write a good article.

In this 8-minute episode of Rough …read more

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14 MayFeatured
How a Podcast Is Born [Infographic]
by Jason Fairfield0 Comments
By Kelton Reid

To borrow a phrase from LL Cool J’s immortal poetry, “Don’t call it a comeback …”

Podcasting has been around for years. Unless you’ve been unconscious for the last year, however, you may have noticed the podcast contagion that’s connecting a growing number of headphone wearers with educational, specialized, and entertaining on-demand audio content at the click of a Subscribe button.

Copyblogger has

Like this infographic? Get proven online marketing advice from Copyblogger Media that will give you an unfair business advantage.

About the author

Kelton Reid

Kelton Reid is Director of Multimedia …read more

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13 MayFeatured
The Introvert’s Guide to Launching a Successful Podcast
by Jason Fairfield0 Comments
By Rainmaker.FM

Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster.

In case you were under the false impression that those two couldn’t go together, we offer up this insightful episode of The Lede.

Across 35 minutes in this episode, hosts Jerod Morris and Demian Farnworth discuss:

Demian’s biggest concern going from co-hosting a podcast to running his own show

How Demian deals with the “disembodied” audience connection that podcasts make possible, but also hard to measure

The misconception about successful podcasters that Demian is “blowing out of the water”

Why Demian named his show “Rough Draft”

…read more

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13 MayFeatured
The Difference Between B2B and B2C Marketing (and Other Questions)
by Jason Fairfield0 Comments
By Rainmaker.FM

What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming their opt-in?

And what’s the difference in approach between B2B and B2C marketing?

Confessions of a Pink-Haired Marketer host Sonia Simone answers these questions (and a few more) this week …

In this 19-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone answers questions about:

The best tools for content marketers and copywriters to stay organized

How Sonia manages email overwhelm

The best background to look for in a content marketer

How to approach B2B vs. B2C …read more

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