The Free Content Trap Writers Always Fall Into

By Demian Farnworth

how to use the power of the free offer

The other day I was walking to our neighbor’s house to let his dog out. It was noon, bright, and hot. No wind, my hands in my pockets, my thoughts somewhere else.

As I rounded the corner, I ran into another neighbor — a thick, weathered man with short black hair. He was rolling a lawnmower to the end of his driveway.

He said, “You know anyone who wants a free lawnmower?”

I stopped and contemplated his offer. A free lawnmower? “Does it work?” I said.

“Yep,” he said.

I don’t need a lawnmower — mine is less than …read more      

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Rapid-Fire Takeaways from Authority Rainmaker

By Rainmaker.FM


Authority Rainmaker came and went two weeks ago, but its impact is still being felt.

In this episode of The Lede, Demian Farnworth and Jerod Morris go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.

Among the speakers Jerod and Demian discuss:

  • Dan Pink
  • Scott Brinker
  • Pamela Wilson
  • Sonia Simone
  • Ann Handley
  • Bernadette Jiwa
  • Chris Brogan
  • Sally Hogshead
  • Danny Sullivan
  • Michael King
  • Joe Pulizzi
  • Sean D’Souza
  • Joanna Lord
  • Scott Stratten and Ryan Deiss

And, of course, Henry Rollins — though they save the majority of the Rollins talk for …read more      

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The 3 Types of Trolls You Meet Online (and How to Deal with Them)

By Rainmaker.FM


Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you.

If you spend any time online, and especially if you establish authority in your topic, you’ll eventually have to deal with a troll.

Most of them are minor pests, and some of them can be a real problem. But any variety of troll can temporarily put you off your game and cause you to second-guess yourself.

Here’s what to do about it …

In this episode of Confessions of a Pink-Haired Marketer, host …read more      

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The Princess of Profanity on Finding Your Voice as a Writer

By Rainmaker.FM


Are you comfortable in your own skin? Or do you feel awkward and out of place? If the latter, then today’s episode of Rough Draft is for you.

Whenever host Demian Farnworth talks about authenticity or finding your voice, Erika Napoletano is always his go-to person for someone who’s owned her personality with an unapologetic, straightforward flair.

Don’t let her blunt approach and love of swear words drive you away, though. She is utterly human — full of compassion, humor, and business wisdom.

But she wasn’t always that way.

Her story of getting there is one …read more      

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The Bobby McFerrin Plan for Creating a Remarkable Business

By Pamela Wilson

image of Bobby McFerrin

Editor’s note: This article was Pamela Wilson’s first guest post on Copyblogger, published on March 25, 2010 — well before she joined our team as VP of Educational Content. Pamela had just completed Copyblogger’s flagship course, Teaching Sells, and was ready to expand her successful offline design business into new online territory.

I just returned from a Bobby McFerrin concert, and now I know how to run my new business.

No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that.

You see, I’m a little nervous. For 23 years, I’ve …read more      

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