How to Roll Out the Red Carpet on Your Home Page

By Rainmaker.FM

your-home-page

Your home page makes an important first impression … and you only have one chance to make it.

You have the opportunity to begin a long and fruitful relationship if you set your home page up to meet the needs of the people who land there.

Or you can confuse them and turn them off, never to return.

Hit Publish host Pamela Wilson is betting you’re aiming for the former, not the latter, right?

This week on Hit Publish, Pamela invited three Copyblogger experts to share their best advice on building home pages that work.

Tune in to …read more      

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How to Take Action Before Knowing All the Steps

By Rainmaker.FM

mike-belsito

Today’s guest on Hack the Entrepreneur is an entrepreneur who enjoys creating something from nothing. In fact, he has been creating products (both digital and physical) for the past 10 years.

He is currently the Director of Product + Strategy for Movable, a company focused on improving personal well-being by inspiring movement in groups, and was the Co-Founder of eFuneral.com, a funeral planning resource that was acquired in 2014.

He is a featured speaker and author on building products, startups, and funding. His latest book, Startup Seed Funding for the Rest of Us, is now available on Amazon.

Now, …read more      

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9 Copywriting Books for Web Writers

By Rainmaker.FM

copywriting-books

Rough Draft host Demian Farnworth doesn’t care who you are — a blogger, freelance journalist, ghostwriter, or ad copywriter — if you are writing on the web, then you need to read these copywriting books.

Two are more recent than the others (and Influence by Robert Cialdini is not technically a direct response copywriting book).

But these are the books Demian would demand you read if teaching a ground-level graduate course on writing for the web, since so many principles of direct response copywriting obey the unbreakable law of the web.

In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll …read more      

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5 Insider Tips to Make More Sales During Your Webinars

By Beth Hayden

boost webinar conversions with these five tips

Hosting your own webinars can be incredibly frustrating.

It seems like your competitors are all making tons of money by presenting free promotional webinars. They deliver great content, then do a sales pitch at the end of the webinar and bring in tons of sales.

However, you’re starting to get perturbed. You’re delivering useful, engaging content, and you’re getting rave reviews on every webinar you present. But you can’t seem to make any sales.

At this point, you’re starting to wonder if should continue hosting webinars at all.

I get it. I’ve been there.

My webinar sales …read more      

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Will Millennials Kill Email Marketing?

By Rainmaker.FM

millennial-email

The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people.

But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked as spam.

Smarter online marketers are connecting with the Millennial generation by email just fine. Here’s how.

In this 18-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:

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