Type To Search

Type To Search

CONTACT US

Type To Search

June 2015
Home 2015 June
15 JunFeatured

Why a Unique Selling Proposition Contradicts Everyday Life

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-usp-contradiction

Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake …

Listen in to Editor-in-Chief to find out what it was — and how it affects your business.

In this 16-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • How a visit with a periodontist turned into a business lesson about features and benefits
  • The wrong way to write about benefits in your copy (and how to edit them properly)
  • Why people are trained to devalue your online business
  • Why what you need to succeed in business conflicts with (most) everything you’re taught in life

<a class="colorbox" …read more      

Read More
15 JunFeatured

A Straightforward Research Method for Finding a Potent Hook

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-potent-hooks

You could have a great product, a revolutionary idea, or a compelling piece of content, but unless you position it with the right approach that instantly captures the imagination of your ideal prospect, forget it.

Listen. People will rush to do business with you if you can help them achieve their dreams, calm their fears, confirm their suspicions, and help them cast stones at their enemies.

Sounds simple enough, right? Unfortunately, it’s not.

In the marketplace of products, services, and content, life is like a crowded New York City street where your prospect is one of seven-million people who …read more      

Read More
15 JunFeatured

Stop Guessing: Here’s a Social Media Strategy That Works

by Jason Fairfield0 Comments

By Neil Patel

social media

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.

In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly.

I assure you it’s possible. My nutrition blog case study received over 9,000 visits from Facebook alone last month, despite being a new blog.

But as I noted in that second-month update, it could be doing even better. My friend Mike, who is running the site, is a really smart guy, but it’s still taking him some time to …read more      

Read More
15 JunFeatured

Reminder: Webinar Tomorrow on Avoiding Product Fails

by Jason Fairfield0 Comments

By Sonia Simone

free webinar - how to avoid product failure

Just a reminder that tomorrow Chris Garrett and I will be leading a webinar on The 3 Reasons People Fail When Creating Products Online.

Chris and I have taught lots and lots of folks how to build successful products and businesses on the web — and we’ve also seen some patterns that consistently result in frustration and failure.

We’d love to help you kick all of the “Fail” parts to the curb, so you can get on with the good stuff: creating and marketing products that your audience will love.

We’ll be talking about:

  • The approach most online entrepreneurs …read more      
Read More
14 JunUncategorized

Social Proof, People, Principle, And Business

by Jason Fairfield0 Comments

Robert Cialdini?s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list.
You?ve read the concepts before and you?ve probably even seen the full list of principles on numerous occasions.
Reciprocity, Consistency, Social Proof, Liking, Authority, & Sca…

Read More