If you?ve been struggling to increase search traffic to your site, improve email signups, get more leads, and acquire more clients, it?s possible that your bounce rate is too high.
In other words, visitors and customers who visit your landing page bounce off before they even give you a chance to con…
By Rainmaker.FM
Your product has two identities. But your customer buys your product because of just one of these identities. Oops.
See, when you pay $5,000 for your son’s braces, you aren’t buying a middle-aged man to follow you around in a white coat … nor are you buying stainless-steel rods to stick in your son’s mouth.
What you are buying are straight teeth. But not even that. You are buying what those straight teeth mean: beauty over bullying.
And I don’t run out to Lowe’s and drop $100 because I woke up dreaming about cordless drills.
Growing up in an apartment can be hard, but when you live in a big city like Sao Paulo it becomes even harder. Space is always limited and your parents are never really keen on adding anyone else unless strictly necessary. My parents weren?t different, so as soon as I mentioned I wanted a dog, they …
By Rainmaker.FM
Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements.
And it does not have to be difficult, expensive, or complex to get started.
In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:
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By Rainmaker.FM
Whether or not we care to admit it, in today’s world, looks are pretty much everything. The way we are perceived matters, and that’s the bottom line.
It’s time to embrace this reality and start building your business around the idea that at any given moment, you and your business are being judged by your “cover.”
In this 40-minute episode of No Sidebar, host Brian Gardner and Bill Kenney discuss: