Website Colors: How to Choose and Use Them

By Rainmaker.FM

hp-web-colors

Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use correctly.

When you’ve got your website colors working right, your brand will look polished, professional, and cohesive.

But if you don’t get your colors right — or you simply use too much color, your website can end up looking like a carnival.

Which is perfect … if you sell carnival supplies. But not for the rest of us!

This week on Hit Publish, you’ll hear from three Copyblogger experts who share their thoughts on using color on the web.

Tune in to hear from host …read more      

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Lindsay Ostrom on Making the Leap from School Teacher to Full-Time Food Blogger

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur is a blogger, food enthusiast, and entrepreneur. Along with her husband and business partner, they have created Pinch of Yum and Food Blogger Pro.

She spent the last five years teaching elementary school by day and blogging about food by night.

She always went back-and-forth about becoming a full-time blogger, but in June 2014, she officially made the jump to living the crazy full-time-food-blogging dream.

Now, let’s hack …

Lindsay Ostrom.

In this 28-minute episode of Hack the Entrepreneur, host Jon Nastor and Lindsay Ostrom discuss:

  • Letting go of the scarcity mentality
  • Accepting …read more      
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Writer Porn: Standing Desks, Binge Reading, and James Patterson’s MasterClass

By Rainmaker.FM

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This week, award-winning, globe-trotting travel journalist Adam Skolnick returns as guest host of The Writer Files for another edition of Writer Porn to discuss pertinent, writerly paraphernalia.

Adam is the author and co‐author of 25 Lonely Planet guidebooks. He has also written for publications as varied as the New York Times, ESPN.com, Men’s Health, Outside, and Playboy.

He recently finished his first narrative nonfiction book — based on his award-winning New York Times coverage of the death of the greatest American free diver of all time — titled One Breath (slated for publication in January).

In this 41-minute file, …read more      

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Beyond Chitchat: Here’s How to Extract Expert Knowledge From Your Next Interviewee

By Bryan Collins

maximize your audio interviews

What’s the best way to get interviewees to reveal their expert knowledge on your podcast and provide value to your listeners?

For several years, I worked as a radio producer for an Irish national radio station, and I had the opportunity to study master interviewers at work.

While researching this article, I found many expert podcasters approach interviews with the same mindset and focused techniques as professional broadcasters.

So, how do you conduct an engaging business interview people will remember?

Here’s how to run an audio interview like a professional broadcaster in five straightforward steps.

Step 1: Research your guests in advance

The …read more      

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How Author and Speaker Michael Port Drives His Business with Books

By Rainmaker.FM

ap-michael-port-books

Michael Port has been called an “uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, which he thinks is cool because he may be the only former professional actor to also be a New York Times bestselling business author.

Michael has written five books including Book Yourself Solid, Beyond Booked Solid, Book Yourself Solid Illustrated, The Contrarian Effect, and the New York Times bestseller, The Think Big Manifesto.

He’s been on virtually every television network, and these days can be found keynoting conferences around the world on how to get booked solid …read more      

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