Emotional Connection, Successful Emotional Connection, Emotional Connection Point, And Emotional Selling Point

I don?t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can?t neglect the role that emotions play.
Once you recognize this, however, it brings up an important question: How do you emotionally connect with your custome…

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How Bill Erickson Combines Content and the Genesis Framework to Build His Business

By Pamela Wilson

StudioPress power user Bill Erickson

Bill Erickson is an Austin-based WordPress developer who’s contributed to the WordPress community since way back in 2006.

And his platform of choice for developing on WordPress?

The Genesis Framework. Bill has even contributed to the core Genesis Framework code.

We sat down with Bill to ask him a few questions about his work.

Here’s what he told us:

Stumbling into the benefits of good content

Bill: I’m a developer who focuses on building websites using Genesis. I spend my days solving problems, and I document many of these on my blog. …read more      

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Video Management App, Resume, Product Development Lifecycle, And Data Import API

The traditional resume might be on its way out in this age of LinkedIn profiles, but for the moment it remains a critical prop for any job hunt. Having read thousands of software engineering resumes over the decades, I can offer some advice about what to leave out of yours. Unless, of course, you en…

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How to Succeed in Online Education (On Your Own Terms)

By Rainmaker.FM

nr-future-of-education

There’s a huge shift happening in the world of on-demand online education.

It’s commercial enterprises and savvy small businesses that are filling the demand for courses and lessons, rather than the typical institutions of learning.

Brian Clark saw an interesting article in Fast Company recently about jobs of the future. One job description caught his eye — there will be a large need for “freelance professors” as teaching moves into the on-demand realm.

From the article:

“The continued growth of online courses and the introduction of alternative accreditations will spawn a growth in freelance or independent professors. …read more      

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The Journey From Traveling Poet to Online Entrepreneur

By Rainmaker.FM

he-josh-parkinson

Today’s guest on Hack the Entrepreneur is a poet turned tech junkie and entrepreneur.

After receiving a graduate degree in literature in 2000, he headed for Europe, where he sang rhymes to crowds for five years before moving to Arabia to teach Shakespeare to American troops.

His interest in tech was sparked while working for a VC firm in Utah. His due diligence work there taught him one thing: he wanted to be the startup, not the investor.

He got that chance in 2011 when he launched Post Planner. From there, he and his co-founder grew Post Planner from …read more      

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