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July 2015
Home 2015 July
29 JulFeatured

The Key to Creating an Irreplaceable Podcast

by Jason Fairfield0 Comments

By Jerod Morris

how to brand your podcast so people want to listen

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

Different is better than better. — Sally Hogshead

In order to be irreplaceable, one must always be different.

— Coco Chanel

To be clear: There is nothing wrong with being better. Neither Ms. Hogshead nor Ms. Chanel would argue differently.

Being better than your …read more      

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28 JulFeatured

How Bestselling Author Daniel Pink Writes

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-daniel-pink-file

Multiple New York Times bestselling author Daniel Pink stopped by The Writer Files to chat about his secrets for getting words onto the page.

Mr. Pink is the author of five provocative titles on the subjects of business, work, and human behavior — including To Sell is Human: The Surprising Truth About Moving Others — and has written for the New York Times, Harvard Business Review, The Sunday Telegraph, Fast Company, and Wired.

In addition to having one of the most viewed TED talks of all time — “The puzzle of motivation” — Dan recently hosted and co-executive produced the …read more      

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28 JulFeatured

How to Conduct Podcast Interviews Like a Pro

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-podcast-interviews

This week, Amy Harrison invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews.

Get ready to access the cheats, tips, and hacks that will give you some serious interviewer skills (and boost your business credibility).

Jon Nastor hosts Hack the Entrepreneur, where he’s managed to get more than 100 entrepreneurs to reveal the habits, philosophies, and actions that have helped in their success.

By publishing show after show, Jon combatted nerves and honed his interview skills but more importantly, saw how podcast interviews could build a seriously …read more      

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28 JulFeatured

Guy Kawasaki on Understanding the Math of Success

by Jason Fairfield0 Comments

By Rainmaker.FM

he-guy-kawasaki

Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, …read more      

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28 JulFeatured

Podcasting for SEO? Yep …

by Jason Fairfield0 Comments

By Rainmaker.FM

sd-seo-podcasting

Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade.

Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) … and then found themselves taking different paths for career ambitions, only to end up doing exactly what they had originally intended.

They then discuss the SEO benefits of podcasting, and SEO for podcasts, with some actionable tips on building a web presence to accompany audio.

Click …read more      

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