The Key to Creating an Irreplaceable Podcast

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

Different is better than better. — Sally Hogshead

In order to be irreplaceable, one must always be different.

— Coco Chanel

To be clear: There is nothing wrong with being better. Neither Ms. Hogshead nor Ms. Chanel would argue differently.

Being better than your …read more