Never forget that the formula for writing for the web is simple: it must be clear, concise, and compelling. We’ve covered how to make it clear and concise. Let’s look at what it really takes to make it compelling.

Yesterday, we saw how you can make copy compelling by raising the stakes with cancer and death.

Today, we are going to expand on that with a total of 13 tips. But ultimately, every single one of these tips boils down to this: show your readers something they want — and then threaten it.

In this 10-minute episode of Rough Draft with Demian Farnworth, …read more