By Neil Patel

Frustrating, isn’t it?

You can do everything right and still end up without any readers or customers.

Even with great content and a great product, there’s one other thing you need to consider:

People aren’t always logical.

It seems simple:

Good content + targeted audience = raving fans and growing business

That would be true for robots, but not people.

Why?

Because people have cognitive biases, which is essentially a fancy term for reasons that lead to irrational decisions.

These biases can prevent readers from reading content, sharing it, signing up for email lists, or even buying products.

The good news is that the most important biases are …read more      

By Demian Farnworth