By Jerod Morris
If you’ve been following the media not marketing approach, then you’ve used appropriate forms of digital media to develop a legitimate relationship with an audience that knows, likes, and trusts you.
Here’s another characteristic of such an audience: They want to buy from you, assuming you can deliver them a product or service that solves their problems and satisfies their needs.
At that point, it’s time to give them just that. And what could be better than something that is digitally created, sold, fulfilled, and supported completely online?
If this is the path you choose, we want to make sure …read more