How to Create Exquisite Subheads

Sorry.

I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts?

All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and sentence crafting?

Yeah, well, most people aren’t going to read those words and sentences.

Certainly they’re <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.html" …read more