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October 2015
Home 2015 October
14 OctFeatured

How to Move Your Audience from Infatuation to Love

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-sustainability

If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time.

In the third part of this four-part series on The Lede, hosts Jerod Morris and Demian Farnworth explain the simple, profound impact of showing up when you say you will, over and over again.

Two episodes ago, they discussed the importance of authenticity. In the last episode, they discussed why usefulness is an essential element of every piece of content you publish.

In this episode, Jerod and Demian build on those two episodes and explain what happens when you show up consistently …read more      

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14 OctFeatured

How to Find Your Unfair Advantage with Derek Sivers

by Jason Fairfield0 Comments

By Rainmaker.FM

he-derek-sivers

Today’s guest on Hack the Entrepreneur is a musician, programmer, writer, speaker, introvert, and entrepreneur.

He started out as a professional musician. Then he wanted a way to sell his own CDs on the Internet, but the means to do this didn’t exist at the time. So his entrepreneurial spirit took over and he decided to create a website to sell his own music and his friends’ music — soon his friends’ friends were interested, and CD Baby was born.

CD Baby went on to become the largest online seller of independent music and created $100 million in sales for 150,000 musicians. …read more      

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14 OctFeatured

6 Steps to Creating a Successful Social Media Strategy for ANY Network

by Jason Fairfield0 Comments

By Neil Patel

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Fact: social media sites drive over 31% of all referral traffic on the Internet.

That is a huge amount.

It’s on a similar level with search referral traffic:

So, if you pay attention to SEO, doesn’t it make sense to pay the same attention to social media as well?

You might have already known that.

But where should you focus your attention? That’s the big question.

People use the same two or three search engines for all of their needs, but they use different social networks to cover different aspects of their lives.

The same person may use LinkedIn for …read more      

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14 OctFeatured

4 Ways to Turn a Mature Membership Site into a Treasured Resource Your Members Will Love

by Jason Fairfield0 Comments

By Debbie Hodge

organize member materials to make them easy to use

As your membership site matures, its library of resources grows — and even balloons.

Tired and proud, you look through your catalog of lessons, ebooks, slide decks, swipe files, worksheets, audio, and video. You think of all the years you’ve kept your head down and done the work.

Now, with this big, evergreen content library, you plan to sell even more memberships than you have in the past.

That’s what I expected to happen with my membership site.

Then, with almost six years of content created, I hit a major downturn I didn’t foresee: for every new member who joined, a renewing …read more      

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13 OctFeatured

How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part One

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-michelle-miller-file-1

From wildly successful transmedia serial writer to internationally published author, this week’s guest on The Writer Files — Michelle Miller — has tapped into her former life in high finance to create a hit franchise in The Underwriting.

Billed as social satire, Ms. Miller’s original 12-part serial drew angel investors that helped her build it into a viral, multimedia maelstrom.

Her marriage of the cutthroat worlds of both investment banking and tech landed her a traditional publishing deal, and her debut novel is now being developed into a television series.

Tune in to this two-part interview.

In Part One of the file, host Kelton …read more      

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