By Debbie Hodge
As your membership site matures, its library of resources grows — and even balloons.
Tired and proud, you look through your catalog of lessons, ebooks, slide decks, swipe files, worksheets, audio, and video. You think of all the years you’ve kept your head down and done the work.
Now, with this big, evergreen content library, you plan to sell even more memberships than you have in the past.
That’s what I expected to happen with my membership site.
Then, with almost six years of content created, I hit a major downturn I didn’t foresee: for every new member who joined, a renewing …read more