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October 2015
Home 2015 October
13 OctFeatured

How to Use Envy (Ethically) in Your Sales Copy

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-envy

Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?)

Don’t be put off, not only can you use envy to make your copy more persuasive, you owe it to your customer to do so.

This week’s Dear Amy letter on Hit Publish comes from a conflicted business owner who wants to know whether it is ethical to use envy to encourage a customer to make a purchase, and if so, how it should be done.

Envy is a …read more      

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13 OctFeatured

Staying Grounded on the Road to Success: A Conversation with JB Glossinger

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-jb-glossinger

Success certainly doesn’t have to make you crazy, unhappy, or selfish. But sometimes it does play out that way.

I don’t know much about being a millionaire, but I’ll bet I’d be darling at it. – Dorothy Parker

There are plenty of advantages to material success. But it’s smart to keep your focus on the practices and mindset that will make that success enjoyable.

Today on Confessions of a Pink-Haired Marketer, host Sonia Simone is talking with her friend JB, who founded and runs MorningCoach.com. Sonia called him up because she has been impressed by how he balances success and fun without losing …read more      

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13 OctFeatured

How to Fully Engage Your Readers’ Brains with Images

by Jason Fairfield0 Comments

By Pamela Wilson

how to make your images say more

This is an ode to your visual cortex.

It’s a little unsung hero that sits, unassuming, at the back of your brain.

It’s small — almost hidden — but it dominates your senses and creates the world around you.

And it’s hungry.

You see, your visual cortex is fast. It processes visual information faster than the rest of your brain processes words.

That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

The image you add to your next post, podcast episode, or social media missive may connect …read more      

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12 OctFeatured

The Greatest Storytelling Guide This Side of Saturn

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-storytelling

Marketers are agog over stories. For good reason …

A story lifts a person out of her ordinary world … and stories take her on a journey that ultimately leads to a vision of herself as a better version of herself.

This is marketing that educates your audience through the storytelling arc.

And one way to think about this process is episodic education. We are taking a page out of the playbook of cable television, motion pictures, commercials, radio, and animation.

But telling a good story is no easy matter. You need to know the elements that make up a great …read more      

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12 OctFeatured

5 Ways to Boost Your Digital Business Revenue … Fast

by Jason Fairfield0 Comments

By Rainmaker.FM

yp-boost-revenue

In this episode of Youpreneur.FM, host Chris Ducker shares five online income opportunities, as well as their advantages and challenges.

One question Chris gets asked a lot is how to get started generating revenue online. So, today he’s giving you his top five answers to that question.

Chris will give you the details about these five online income opportunities — and what’s good and what’s challenging about each of them.

He’ll cover coaching and consulting, examples of digital products and when to offer them, and what he considers to be the holy grail of online business: recurring membership sites.

In this 13-minute …read more      

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