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October 2015
Home 2015 October
26 OctFeatured

The Digital Entrepreneur

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-digital-entrepreneur

The dream of building a business around digital products and services is as old as the Internet itself.

Unfortunately, the early days of “digital commerce” were overpopulated with snake oil promises and “Online Cash Machine” hype.

Fortunately, things have changed:

  • Sales of ebooks exceeded $5 billion in 2014
  • Online education is now a $15 billion a year industry
  • Apps and other downloadable software are the norm
  • Software as a Service rules the business market
  • New forms of digital products are emerging daily

In other words, the market is ready and waiting for you. That doesn’t mean it’s gotten any easier, though. Here’s how we plan to change …read more      

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26 OctFeatured

Heather Armstrong (Dooce) on the Art of Dealing with Online Criticism

by Jason Fairfield0 Comments

By Rainmaker.FM

he-heather-armstrong

Today’s guest on Hack the Entrepreneur is a speaker, a bestselling and award-winning writer, a brand consultant, and an entrepreneur.

She became an answer to Trivial Pursuit and Jeopardy questions after being fired from her job as a web designer for blogging stories involving her colleagues.

She is now the Founder of, and professional blogger at, Dooce. She has been a part of the Internet writing community for 14 years and has created targeted content for global brands, including Ford, Nintendo, and Clorox.

She is also the author of the New York Times Best Seller, It Sucked and Then I Cried.

Now, let’s …read more      

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26 OctFeatured

Does an Editor-in-Chief Have to Be a Control Freak?

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-control-freak

If an Editor-in-Chief takes responsibility for all aspects of her content creation, can she ever relinquish control?

People want control when they’re emotionally attached to outcomes; they want a final result to align with their preferences and therefore (desperately) attempt to shape a situation in their favor.

However, do strict preferences create the most productive work environment and maximize your chances of creating your best work? Editor-in-Chief host Stefanie Flaxman argues they don’t.

In this 10-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • Why a foundational philosophy can enhance your content strategy
  • Why smart decisions are more productive than goals
  • How to focus on your work …read more      
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26 OctFeatured

How to Build an Agency, Drive Leads, and Gain Credibility … with a Book

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-arnie-kuenn

Arnie Kuenn only has two books to his name, but as you’ll see, it’s not the quantity of the books you’ve written that matters, it’s how you use them.

Arnie is the CEO of Vertical Measures, a frequent speaker, and author of the award-winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download.

He’s also an instructor for the Online Marketing Institute and the Content Marketing Institute.

In this episode of Authorpreneur, host Jim Kukral and Arnie Kuenn discuss:

  • How to use a book to drive more leads and close new business
  • Why Arnie …read more      
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26 OctFeatured

Should You Outsource Content Marketing? 11 Questions to Consider

by Jason Fairfield0 Comments

By Neil Patel

content marketing

It’s something that everyone needs to consider at some point as they become more successful.

Do you continue to do certain work yourself?

Do you hire someone to help you out?

Or do you outsource it?

There are many areas like this in any business, but one in particular is content marketing.

Creating and promoting content, especially for a new site, is essentially a full-time job.

If you have a small team, you can’t always dedicate a full-time person to content marketing efforts.

What ends up happening is that it is ignored or it’s done on a limited basis.

Without consistency, you’re much less likely to see the …read more      

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