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November 2015
Home 2015 November
30 NovFeatured

The 6 Key Skills of a Brilliant Content Marketer

by Jason Fairfield0 Comments

By Neil Patel

content marketers

Some jobs are easy to define and prepare for:

Want to be an engineer? Go to school and get an engineering degree.

Want to code for Google? Go to school and study computer science.

What do you do when you want to be a content marketer?

Go to school and study content marketing? Hmm…there doesn’t seem to be a program for that, please try again.

Sure, it wouldn’t hurt to study general business or marketing, but that’s not enough either. You’ll end up learning many things you don’t really need and not learning those you do need.

All the top content marketers I know have a …read more      

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30 NovFeatured

How to Build a Lucrative Business with Premium WordPress Themes

by Jason Fairfield0 Comments

By Sonia Simone

How to Build a Lucrative Business with Premium WordPress Themes

Sometimes content marketers forget that content isn’t only a game for wordsmiths.

In fact, there’s a thriving community of visual content creators who have built robust businesses around what they do. And one of the most scaleable ways to do that is to craft high-quality premium WordPress themes.

But there’s a lot more to it than “build something beautiful and the customers will show up.”

In this post, I want to talk about what it takes to succeed as a WordPress theme designer in today’s environment.

Once upon a time, all WordPress themes were free. The robust open-source CMS (content management system) attracted enthusiasts …read more      

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25 NovFeatured

The 16 Best Pinterest Tools for Social Media Marketers

by Jason Fairfield0 Comments

By Neil Patel

pinterest

It’s easy to waste hours every week on social media, doing things that could be automated…

…or at the very least done faster with the right tools.

Add up those few hours a week, and you’ll see that the average social media marketer easily wastes over 100 hours a year.

I’m guessing you have better things to do with your time than mess around on social media.

In this post, I’ll address one network in particular—Pinterest.

The massive, image-based social media site is one of the best for finding new customers:

image07

The average user on Pinterest has money and is …read more      

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25 NovFeatured

3 Editing and Proofreading Lessons to Help You Elevate the Quality of Your Content

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection - build authority with careful quality control

Let’s compare bland content to plain bread.

Plain content bread isn’t going to build an authority sandwich for your business; it’s fairly easy to produce and many other places offer it.

Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content bread.

With peppercorn-crusted turkey and applewood-smoked bacon (and maybe even some Dijon mustard or horseradish mayonnaise), you’re able to craft an engaging experience for readers — something savory, a little spicy, and more robust than all the other plain content bread out there.

Building an audience is hard …read more      

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24 NovFeatured

How to Use an Iterative Loop to Dominate Your Niche

by Jason Fairfield0 Comments

By Pamela Wilson

How to Use an Iterative Loop to Dominate Your Niche

Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business.

We listen, we create, we offer, we improve, and the cycle goes on.

Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business.

Out in the business world, this approach is called design thinking. And design thinking is in the news right now. Harvard Business Review ran a cover story on it this past September. The New York Times featured it earlier this month.

Here at Copyblogger, we’ve been talking about …read more      

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