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December 2015
Home 2015 December
07 DecFeatured

10 Tips to Make Content Marketing Work for Small Budgets

by Jason Fairfield0 Comments

By Neil Patel

budget

It’s so easy. Just create amazing content consistently, and you’ll be rolling in traffic.

I’m just kidding.

Even if you know what you’re doing, content marketing takes a lot of work.

But it can pay off in a big way.

For example, Kraft’s ROI from content marketing is 4 times better than any other form of advertising.

Look around online, and you’ll quickly discover that they are not alone.

You don’t even have to go further than here.

I’ve used content marketing to grow KISSmetrics, Crazy Egg, and now Quick Sprout to well over 7-figure (annually) businesses.

I typically get around 100 comments on posts and …read more      

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07 DecFeatured

What Is Content Marketing?

by Jason Fairfield0 Comments

By Demian Farnworth

Bookmark This! Your content marketing reference library

Listen. If you are even remotely connected to the business, marketing, and advertising world, then you’ve probably heard the phrase “content marketing.”

You’ve at least been exposed to it through:

  • Blogs
  • Podcasts
  • Videos
  • Search engine optimization
  • Email autoresponders
  • White papers
  • Copywriting
  • Social media
  • Landing pages

But what exactly is content marketing? Glad you asked, because I’ve got answers for you. One short answer, and one really long. Here’s our official definition:

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating …read more      

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04 DecFeatured

26 Tools to Help You Increase Your Blog’s Performance

by Jason Fairfield0 Comments

By Neil Patel

tools

Spending hours learning how to implement the smallest improvements on your blog is the biggest source of frustration for most blog owners.

You probably understand how important it is to give your visitors a great reader experience.

And to do that, you need to optimize many areas of your blog:

  • colors
  • the layout
  • navigation
  • pop-ups and other opt-in forms
  • loading speed

and more…

It’s great if you know a little bit of coding so that you can make small changes yourself.

But for 99% of bloggers out there, it makes no sense to learn how to build a pop-up tool from scratch.

Instead, you can save yourself hundreds of …read more      

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04 DecFeatured

3 Resources to Help You Become a Master Content Marketing Storyteller

by Jason Fairfield0 Comments

By Stefanie Flaxman

how to tell a compelling marketing story

How would you answer the question, “If you were stranded on a deserted island — and could only have five books with you — which five would you choose?”

I’d choose my favorite stories to help me feel less alone and remain motivated.

If stories are powerful enough to bring a sense of belonging to someone subject to the ultimate level of isolation, think of the effect they can have on your clients and customers who are (presumably) integrated into society.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

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03 DecFeatured

How to Survive and Thrive as a Corporate Content Marketer

by Jason Fairfield0 Comments

By Susan Daffron

creativity missives from the cubicle and beyond

In early 2012, I turned on my corporate-provided laptop for my first day of work writing content for a large technology company.

To say I was nervous would be an understatement. For more than 15 years, I’d been a dedicated freelancer — rejoicing in my independence, working in my little office from a log home in the middle of a vast forest.

Back then, starting my own business was the only way I could live the life I wanted. But thanks to increased telecommuting options and better connectivity, now I get to enjoy my lifestyle along with a regular paycheck.

<a class="colorbox" …read more      

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