07 Dec
Listen. If you are even remotely connected to the business, marketing, and advertising world, then you’ve probably heard the phrase “content marketing.”
You’ve at least been exposed to it through:
- Blogs
- Podcasts
- Videos
- Search engine optimization
- Email autoresponders
- White papers
- Copywriting
- Social media
- Landing pages
But what exactly is content marketing? Glad you asked, because I’ve got answers for you. One short answer, and one really long. Here’s our official definition:
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating …read more
