TED

By Laura Husson
As a website developer, launching websites is a part of my daily routine. But when it came to unveiling my own new rebrand earlier this year, it was a whole different ball game.
The rebranding process was involved. All told, it took eight months to go through the stylist sessions, th…

Our brains process visuals over 60,000 times faster than text. Yup, sixty thousand.
In an age where everyone is in a hurry and there are a thousand different distractions online, how do you get your message across? How do you take advantage of the few precious seconds of attention customers give you…

For brand marketers, user-generated content (UGC) has been all the rage for the past couple of years. From Doritos’ famous annual million-dollar “Crash the Super Bowl” to Sephora’s Beauty Board, to the inordinate number of hashtag-infused “media walls,” brands have piled on in growing numbers.
UGC-e…