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March 2015
Home 2015
04 MarFeatured

Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015

by Jason Fairfield0 Comments

By Scott Brinker

Authority Rainmaker speaker, Scott Brinker

I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado.

As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills.

Which begs the question, what exactly is interactive content?

Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences.

They read, watch, or listen to it. They may comment on it or share it, …read more      

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03 MarFeatured

Dan Pink on How to Succeed in the New Era of Selling

by Jason Fairfield0 Comments

By Jerod Morris

Authority Rainmaker 2015 speaker, Dan Pink

Selling isn’t what it used to be.

And for most of us, that’s a good thing.

Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.

This is the subject of Authority Rainmaker keynote speaker Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look — describing the tools and traits that are required (many of …read more      

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03 MarUncategorized

Social Media, Social Media Campaign, Social Media Platforms, And Different Social Media

by Jason Fairfield0 Comments

Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tool…

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02 MarUncategorized

Inbound Marketing, Inbound Marketing Efforts, Effective Inbound Tactic, And Inbound Marketing Objectives

by Jason Fairfield0 Comments

Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Some 66% of B2B leaders view their efforts as somewhat successful, and just 7% say inbound marketing has not helped th…

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02 MarUncategorized

Click-through Rates, Social Media, Tactic, And Facebook

by Jason Fairfield0 Comments

If you want to get traffic from the social web, all you have to do is publish updates with your links in them, right?
I wish that were the case. If it were this

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