I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado.
As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills.
Which begs the question, what exactly is interactive content?
Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences.
They read, watch, or listen to it. They may comment on it or share it, …read more