7 Commandments of Professionalism for Content Marketers

By Rainmaker.FM

cp-professionalism

Content marketing can be a powerful way to increase your influence and authority. And, as always, along with power comes responsibility.

As writers and content creators, Sonia Simone would argue that we can and should make the world — and the web — a better place.

Assuming you have the major stuff covered (you’re not killing people, bullying, embezzling funds, etc.), here are Sonia’s thoughts on seven “commandments” for our tribe.

If you have your own thoughts on “commandments” or ethical best practices, Sonia would love it if you’d share them in the comments on Rainmaker.FM!

In this 20-minute episode of Confessions …read more      

Read More

5 Legal Must-Haves for Your Website

By Rachel Rodgers

get your site's legal house in order

Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street.

In fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet.

Before people will spend money, post comments, opt in to your mailing list, or take any action you want them to do when they arrive at your website, they need to feel safe.

Safety leads to trust, trust to loyalty, loyalty to purchases and shares.

Having the right legal language can get you to …read more      

Read More

Brian Clark on the Power of Content Marketing

By Rainmaker.FM

re-zac-johnson

If you’re a fan of one or more of our shows (or products), you can now follow the hosts, writers, and developers of Rainmaker Digital as they travel further out onto the Internet to be interviewed by other smart people.

Tune in as Brian Clark sits down with Zac Johnson to chat about creating powerful content that resonates with an audience.

In this 39-minute episode, Brian Clark and Zac Johnson discuss:

  • Brian’s total lack of interest in working 9-5
  • Using online marketing to build offline business
  • The creation of Copyblogger and how it grew over time
  • Solving problems and creating businesses along the way
  • The …read more      
Read More

The Quick-Start Guide to Finally Getting Started with Your First Virtual Assistant

By Rainmaker.FM

yp-virtual-assistant

In this episode of Youpreneur.FM, host Chris Ducker talks about Delegation 101 and dives into his top 10 tips for outsourcing, virtual assistants, and working with virtual teams.

As entrepreneurs and business owners, our most precious resource is time. And the only way to leverage your time is to hire staff … particularly virtual staff. On episode 127 of Youpreneur.FM, Chris breaks down his top 10 tips on the basics of hiring and working with virtual assistants.

Chris literally wrote the book on this subject – Virtual Freedom – and today’s show is like an introduction to that book. It’s a simple …read more      

Read More

Behind the Scenes: The Rebranding of Copyblogger Media

By Rainmaker.FM

nr-rebranding-copyblogger

In case you missed it, the company formerly known as Copyblogger Media is now known as Rainmaker Digital.

This rebrand has been in the works for a while, and it became more obvious in the last year or so that we had outgrown our own company name. Even back in 2010 when we formed the company, I suspected that a change would happen at some point.

The reception to the new brand has been overwhelmingly positive, which is very pleasing. Although, a few questions did come up.

One was, why the switch from Media to Digital? And how about that new …read more      

Read More