Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street.
In fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet.
Before people will spend money, post comments, opt in to your mailing list, or take any action you want them to do when they arrive at your website, they need to feel safe.
Safety leads to trust, trust to loyalty, loyalty to purchases and shares.
Having the right legal language can get you to …read more