How to Fully Engage Your Readers’ Brains with Images

By Pamela Wilson

how to make your images say more

This is an ode to your visual cortex.

It’s a little unsung hero that sits, unassuming, at the back of your brain.

It’s small — almost hidden — but it dominates your senses and creates the world around you.

And it’s hungry.

You see, your visual cortex is fast. It processes visual information faster than the rest of your brain processes words.

That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

The image you add to your next post, podcast episode, or social media missive may connect …read more      

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The Greatest Storytelling Guide This Side of Saturn

By Rainmaker.FM

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Marketers are agog over stories. For good reason …

A story lifts a person out of her ordinary world … and stories take her on a journey that ultimately leads to a vision of herself as a better version of herself.

This is marketing that educates your audience through the storytelling arc.

And one way to think about this process is episodic education. We are taking a page out of the playbook of cable television, motion pictures, commercials, radio, and animation.

But telling a good story is no easy matter. You need to know the elements that make up a great …read more      

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5 Ways to Boost Your Digital Business Revenue … Fast

By Rainmaker.FM

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In this episode of Youpreneur.FM, host Chris Ducker shares five online income opportunities, as well as their advantages and challenges.

One question Chris gets asked a lot is how to get started generating revenue online. So, today he’s giving you his top five answers to that question.

Chris will give you the details about these five online income opportunities — and what’s good and what’s challenging about each of them.

He’ll cover coaching and consulting, examples of digital products and when to offer them, and what he considers to be the holy grail of online business: recurring membership sites.

In this 13-minute …read more      

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The Key to Finding Your Company’s Highest Value Processes

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur is a world traveller, seasoned hustler, fitness and food enthusiast, and tech entrepreneur. His strengths are in sales, marketing, traffic, and products.

He was the youngest Cisco engineer in Australia at age 16 and later founded a marketing company with teams in the USA, Philippines, and India. The company broke $1 million in revenue in less than three years.

He is now the co-founder and CEO of Process Street, a simple process and workflow management system.

Now, let’s hack …

Vinay Patankar.

In this 37-minute episode of Hack the Entrepreneur, host Jon Nastor and Vinay Patankar discuss:

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This Type of Content Won’t Grow Your Audience

By Rainmaker.FM

ec-no-growth

Editor-in-Chief host Stefanie Flaxman explains why a certain type of content is like showing your vacation photos to strangers.

Avoid this common content mistake and discover what to do instead.

In this 10-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The difference between building your audience and serving your existing audience
  • How to evaluate your content ideas
  • Where to start when you want to grow your audience

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever …read more      

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