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September 2015
Home 2015
10 SepFeatured

The Art of Branding

by Jason Fairfield0 Comments

By Rainmaker.FM

un-art-of-branding

Your brand isn’t what you say it is … it’s what your customers and clients say it is. That doesn’t mean you can’t influence the space you occupy in the minds of your intended audience, as long as you understand the role you’re playing.

Beyond your logo, and your site design, and your copy, your brand is how the right people perceive the value and assistance you provide for the journey they’re going on. In short, branding is the culmination of everything you say and do as perceived by them.

Today, Kathleen Shannon of Braid Creative & Consulting joins Brian Clark to …read more      

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10 SepFeatured

How to Get Your Metrics Really Working

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-zen-metrics-3

In the final part of this series on The Mainframe, hosts Tony Clark and Chris Garrett discuss how to use your tools to apply metrics processes that provide you with the information you need to take action.

And please note: Chris had a bit of audio trouble in this episode. Normal service will resume next week!

In this episode of The Mainframe:

  • Why one free tool could fulfill 80 percent of your needs
  • How to know where your best leads are coming from
  • How to convert more of those leads into customers
  • Key answers you need to start gathering right now

Click Here to Listen …read more      

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10 SepFeatured

How to Advertise on LinkedIn Without Breaking the Bank

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-advertising

If you thought LinkedIn paid advertising was out of your league, think again.

The Missing Link team did it again. Sean Dolan, today’s amazing guest from PushFire, provides an information-packed show you’ll want to listen to again and again.

You’ll learn more about the different types of paid advertising available on LinkedIn, what’s available to any small business owner, and how to make the most of your paid advertising through different LinkedIn ad options.

Sean Dolan brings the heat as he shares his extensive experience with LinkedIn paid marketing. The Missing Link host Sean Jackson asks him some hard questions, and he delivers …read more      

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10 SepFeatured

How to Take Extraordinary Action (on Ordinary Things)

by Jason Fairfield0 Comments

By Rainmaker.FM

he-sean-dsouza-2

Today’s guest on Hack the Entrepreneur is the author of The Brain Audit, a cartoonist, marketing strategist, and brilliant entrepreneur.

A degree in accountancy got him a job at one of the best advertising agencies in the world. This opportunity helped guide him through the world of copywriting, TV commercials, cartoons, as well as graphic and web design.

As the owner of Psychotactics, he writes about marketing strategies, offers business and marketing strategy workshops, and personally advises at 5000bc, his highly sought-after membership community.

In his spare time, he is the host of The Three Month Vacation podcast.

Now, let’s hack …

Sean …read more      

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10 SepFeatured

How to Use the ‘Rule of Three’ to Create Engaging Content

by Jason Fairfield0 Comments

By Brian Clark

structure your ideas with the rule of three

What’s so magical about the number three?

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern.

This combination of pattern and brevity results in …read more      

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