The Art of Branding

Your brand isn’t what you say it is … it’s what your customers and clients say it is. That doesn’t mean you can’t influence the space you occupy in the minds of your intended audience, as long as you understand the role you’re playing.

Beyond your logo, and your site design, and your copy, your brand is how the right people perceive the value and assistance you provide for the journey they’re going on. In short, branding is the culmination of everything you say and do as perceived by them.

Today, Kathleen Shannon of Braid Creative & Consulting joins Brian Clark to …read more