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August 2015
Home 2015
25 AugFeatured

Freaking Out Over the Thought of Writing a First Draft? Try Scaffolding

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-scaffolding

Your idea stretches out to the end of nowhere. One hundred words? One thousand? What’s the angle? The structure?

That’s just one decision among many you must make before you write. And just one more decision that adds to your anxiety.

Fail to figure this one out and your idea sits idle. Deserted. Should this indecision persist, over time you’ll accumulate a storehouse of hollowed out concepts. Your very own creative blight.

Fortunately, scaffolding can help you avoid this mess.

In this 7-minute episode of Rough Draft, host Demian Farnworth discusses:

  • A gimmick to trick yourself into taming even the craziest ideas
  • Eight scaffolding topics you …read more      
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25 AugFeatured

Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

by Jason Fairfield0 Comments

By Charlie Gilkey

Image description

You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows.

You’d be wrong.

Instead, you switch from working your tail off to get known to working your tail off to keep up with being known.

Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.

The only options are to embrace the marketing ceiling or start delegating some of the marketing work.

The smart …read more      

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24 AugFeatured

6 Steps to Building an Audience That Builds a Business

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-joe-pulizzi

It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.

That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.

A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point.

It’s called Content …read more      

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24 AugFeatured

The Evolutionary Process of an Entrepreneur

by Jason Fairfield0 Comments

By Rainmaker.FM

he-nathan-chan

Today’s guest on Hack the Entrepreneur is the creator, publisher, and editor of Foundr Magazine, which launched in 2013 and has become a six-figure business.

Foundr is a monthly digital magazine, which has had more than 100,000 downloads in its first 15 months.

He also hosts a weekly podcast for Foundr where he interviews the greatest minds in business today and has created a training platform that provides educational video courses for young entrepreneurs.

Now, let’s hack …

Nathan Chan.

In this 39-minute episode of Hack the Entrepreneur, host Jon Nastor and Nathan Chan discuss:

  • Connecting with people and leveraging their knowledge
  • How Instagram can build your …read more      
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24 AugFeatured

How an Editor-in-Chief Creates Editorial Standards, Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-editorial-standards-2

This week’s installment of the editorial standards series on Editor-in-Chief outlines three digital publishing best practices you can implement right now.

Get ready to start making details a priority …

In this 13-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • How to make your content a trusted source for your audience
  • Why we become hooked on certain digital media and ignore other content
  • The audio equivalent of a wart (or why Stefanie lost her train of thought in the middle of this episode and why it’s okay when you make mistakes, as well)

Click Here to Listen to

Editor-in-Chief on iTunes

Click Here to …read more      

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