6 Steps to Building an Audience That Builds a Business

It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.

That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.

A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point.

It’s called Content …read more