CAN-SPAM 101: A Crash Course in Bulk Email Regulations

By Beth Hayden

how to ensure your email message gets delivered

I met a woman at a networking event last year. I’ll call her Nicki.

Nicki and I chatted for a few minutes, and she struck me as smart and motivated. I liked her.

That was six months ago, and now Nicki’s emails are driving me insane.

After that networking event, Nicki added my name and email address to her mailing list. She didn’t ask if I wanted to join her list — she just added me.

And since then, about once a month, Nicki has been copying me on bulk email messages she sends to hundreds of people using her …read more      

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A Business Is More than Just Content: 4 Areas You Should Worry About

By Neil Patel


Have you heard about it yet?

It’s probably the single biggest consequence of the rise in popularity of content marketing.

It’s called content shock.

People are being overwhelmed by all the content produced, both good and bad.

There’s a lot to be said about it and the way it will force content marketers to evolve.

But I’ll get to those topics in the near future.

First, there’s something more important you need to understand.

A business is more than just content.

Sure, you can build a business on the back of your content, but content itself is not a business.

You might say “duh,” but don’t roll …read more      

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Can You Spot the Expert? Test Your Knowledge of Google’s Content Quality Standards

By Demian Farnworth

the best way to get search engines to EAT (and serve) your content

Want to hear something scary? No, not scary like Five Nights at Freddy’s. More like disturbing. Alarming. Even depressing.

I used to write articles about:

  • How to protect yourself from necrotizing fasciitis
  • How to escape from an airplane safety slide
  • How to tell if you’ve been poisoned by sushi
  • Whether runners could benefit from platelet-rich plasma surgery
  • How much alcohol you should drink
  • Why the rate of concussions is higher among women

Now, what makes this admission scary is that I’m not a surgeon. And I’m not a nurse practitioner, physical therapist, or chiropractor.

In fact, I’ve never had any medical training in my life — nor …read more      

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The Complete Guide to Building a Successful YouTube Channel

By Neil Patel


There are opportunities everywhere for content marketers.

Different channels, different types of content, and different websites.

One that I think is criminally underutilized is a little site you might have heard of:


It’s by far the largest video sharing site—nothing even comes close to it.

Get this: YouTube has over 1 billion users.

Those billion users account for over 4 billion video views a day.

You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it.

And while other video sites have decent levels of …read more      

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3 Sources of Fuel for Sophisticated Content Marketers

By Stefanie Flaxman

copyblogger collection - stimulate your content marketing results

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.

Once you hear those words, relief sets in.

If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”

It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.

“Considerate” and “respectful” are more concrete and less subjective than “nice.”

And …read more      

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